It'south no secret that we were an early player in the clean beauty movement. With the 1995 launch of our now cult-favorite loose foundation, bareMinerals became a beauty handbag staple for millions of women beyond the country. At the time, it was a revolutionary concept: makeup made from merely five minerals that actually improved your skin over time. As the has brand evolved, our range of offerings of course increased, only our core tenants have never wavered: good-for-skin formulas and incredible payoff.

Over the past few months, we took a expect at the news wires to meet what beauty editors and influencers have been proverb about the power of make clean beauty. Below, some of our favorite audio bites.

"In the by few years, information technology's get increasingly clear that sure ingredients in your makeup, skincare, and haircare products may come with concerning side effects. And while transitioning your unabridged beauty routine to make clean, effective formulas can seem overwhelming, it doesn't take to be hard. (Seriously!) With an OG clean dazzler brand like bareMinerals, it's easier than you call back."

-Glamour

Image courtesy of Bustle

"Every bit i of the virtually popular It girls on Instagram, [Hailey] Baldwin has pretty much every dazzler brand at her beck and phone call—but there's one she holds most and beloved to her heart: bareMinerals, which she just joined as make ambassador…. As I sit across from the model, I can't help just find Baldwin's sunkissed, luminous natural glow (courtesy of celebrity makeup artist Nikki DeRoest). Is it the sun peeking through the luxury suite'due south window? Or does she really just naturally glow similar that? 'It's the BAREPRO Glow Liquid Highlighter—my absolute favorite," [Baldwin] says. "When it comes to putting on makeup, the less steps I tin can take, the ameliorate for me. I beloved to use this product on my cheeks because it serves equally a highlighter and chroma at the same fourth dimension—information technology'due south the best of both worlds.'"

-Nerisha Penrose, Elle.com

"On top of staying heavily moisturized, [Hailey] Baldwin likes to keep things simple when it comes to her makeup. She told us that her everyday look consists of a bit of concealer, powder, and a solid mascara. Her favorite tube that stays smudge-free through the heat, humidity, and tears, natch comes from the brand which she at present fronts."

-Erin Lukas, InStyle

"Lately, I've been switching out a lot my skin care products with ones that are cleaner and more than natural. I experience similar if there are options that are just equally constructive and gentle that don't contain certain red-flag ingredients, why not use them? Information technology seems like a smart investment in my skin long-term."

-Lexi, Digital Content Manager, as quoted in The Zoe Written report

"Subsequently years of struggling with acne and hiding backside layers of thick foundation, I finally experience confident in my skin. These days, I prefer to follow a "less is more than" arroyo, and gravitate toward products that let my skin breathe a scrap, rather than encompass it upwardly completely. In my quest to notice the all-time foundation alternative, I've tried BB creams, CC creams, tinted moisturizers and more, but no product has risen to the occasion quite like bareMinerals Complexion Rescue Hydrating Gel Cream. The fan fave has 80,000 likes at Sephora and over 2,000 reviews — not to mention several beauty awards — so I'm non alone in my obsession."

-Chrissy Callahan, Today.com

"An easy way to avoid reading the fine print of every label in your medicine chiffonier is to simply choose brands that are committed to quality ingredients. Take bareMinerals, for instance. Its hero product, the ORIGINAL Loose Pulverization Foundation SPF 15, has simply five clean mineral ingredients. And the entire line is also non-toxic, cruelty-free, and totally clean without compromise."

-Lexi Novak, Bustle

"ORIGINAL Loose Powder Foundation is made with only five ingredients. Count 'em: titanium dioxide, zinc oxide, bismuth oxycloride, mica, and iron oxides. When was the last time you lot saw an ingredient list that short?"

–Attraction

"Blank products are as well formulated specifically for all 5 peel types—normal, oily, dry, combo, and sensitive—which means that no matter what type you have, you'll exist covered."

–Self

"Choosing a beauty brand that's transparent about their ingredients and that has a commitment to being total of what's beneficial and gratis of what's potentially harmful volition set you on your way to creating a condom space for your confront."

-Erin Kelly, Hurry

Image courtesy of The Zoe Study

"I genuinely feel more comfortable in my skin," says [beauty influencer] Nubiana Liloutee, who also stays true to her ideals by supporting brands that offering a wide variety of shades for a diverse range of skin tones. So she loves the bareMinerals cult-favorite ORIGINAL Loose Pulverization Foundation, which offers 30 universally flattering shades (hers is Medium Night 23) that are buildable and blendable to make anyone and everyone await and experience amazing."

-Teen Vogue

"Hailey Bieber is a breath of fresh air….Information technology makes sense that Hailey Bieber is a face of bareMinerals because much like the brand, she's just consistently her, and she's aware of her quality so she doesn't experience a pressing need to overcompensate for relevance. After our conversation information technology was clear why her glory sticks. Sure, her maiden and married last names come with lofty privileges. But it'south her candor that keeps the attention of her sixteen-plus 1000000 Instagram followers."

-Essence Gant, Buzzfeed

"Historically, mascaras were the toughest type of makeup to clean up, since they impact the centre area (aka bacteria fundamental) and therefore require more preservatives. But this volumizing formula [bareMinerals LASHTOPIA Mascara] coats lashes with super dark mineral pigments that thicken and lengthen lashes sans flakes, smudges, or clumps."

-Deanna Pai, Elite Daily

"I love bareMinerals BarePro Functioning Wear Liquid Foundation with SPF twenty," [Beauty Influencer,] Flor Pereira says. "It feels as if you have cypher on, but at the same time gives you astonishing coverage. My skin feels better somehow."

-Teen Vogue

"Plump, juicy and fresh looking lips are merely a swipe away thanks to bareMinerals' Gen Nude collection. With xv fleshy hues to choose from, every pare tone is catered for, and the formula [GEN NUDE Buttercream Lip Gloss] feels oh-so-silky, not cloying or pasty."

– Elle UK

"Brands like bareMinerals… incorporate camellia extract (which supports skin collagen), mineral-rich salts (to purify and gently cleanse), papaya enzyme (a gentle exfoliator that helps brighten), and long-life herb (a leafy green that helps improve skin resilience to reduce visible signs of aging) into many of their products. And they take the power of good ingredients a step farther past also committing to non-toxic and cruelty-gratuitous products, doubling down on make clean, natural beauty."

-Erin Kelly, Bustle

Epitome courtesy of Bustle

"Not only are the [GEN NUDE Eyeshadow] shades highly pigmented and long-lasting, they're also packed with incredible ingredients similar soothing cucumber excerpt and antioxidant-rich algae. And so you can achieve any await — subtle or dramatic — while also caring for the delicate skin around your eyes."

-Kate Marin, Elite Daily

"By beingness full of what's good and free of anything potentially harmful, these products are not merely prophylactic, just they offer serious perks, also. Accept bareMinerals Gen Nude Radiant Lipstick, for example. The creamy formula hydrates lips with a combination of mango, cocoa, and shea butters instead of the usual petrolatum, which comes from oil refining."

-Deanna Pai, The Zoe Report

"There used to exist a pervasive myth that natural dazzler products weren't every bit effective, only that's certainly no longer the case. Not merely are the formulas high-operation, pigmented, and long lasting (bareMinerals BAREPRO Glow Highlighter lasts up to 16 hours), they also rely on powerful botanical ingredients whose benefits are backed past legitimate clinical testing. In fact, this is the very foundation of the bareMinerals make clean without compromise promise."

-Michelle Guerrere, The Zoe Study