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How Can I Find Old Magazine Print Ads For Covergirl Makeup

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American cosmetics brand

CoverGirl
Type Subsidiary
Manufacture Fashion
Founded January 1961; 61 years ago  (1961-01)
Founder Noxzema Chemical Visitor
Headquarters

Maryland

,

U.Due south.

Area served

 Worldwide
Products Cosmetics
Parent Coty, Inc.
Website www.covergirl.com

CoverGirl is an American cosmetics make founded in Maryland, United States, past the Noxzema Chemical Company. It was acquired by Procter & Risk in 1989 and later acquired by Coty, Inc. in 2016.[1] The Noxell Company advertised this cosmetics line by assuasive "cover girls", models, actresses, and singers who announced on the front encompass of women's magazines, to habiliment its products. CoverGirl primarily provides a wide variety of consumer-class cosmetics.

History [edit]

CoverGirl's commencement product line, Make clean Makeup, launched in 1961. Information technology was nominated as America's all-time corrective brand.[ citation needed ] Originally offering but half-dozen products, it was advertised as being a "medicated face makeup" every bit it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus.

In 1963, model (and later, actress) Jennifer O'Neill signed on as CoverGirl spokeswoman at the age of fifteen, actualization in both print and television receiver advert that year.[2] Her unprecedented thirty-twelvemonth endorsement of the product catapulted CoverGirl into being the elevation-selling makeup line in the country.[iii] Cybill Shepherd was one of CoverGirl's earliest models, appearing in several print and idiot box advertisements for the make. In contrast to the "fabricated-up" looking mode models of the late 1960s, Shepherd demonstrated a fresh, wholesome await, appealing to a younger consumer'southward taste. These advertisements established the "girl-side by side-door" look that CoverGirl would become associated with.[4]

Sales of the line increased during 1985 due to an advert campaign featuring supermodel Christie Brinkley. In 1997, CoverGirl launched what is now the famous slogan, "Easy, breezy, beautiful..." This was meant to imply the products would give the user a natural await. This eventually led to an increase of sales, and a larger audience of teenage girls was effectively targeted.[5] The products of the line are nonetheless in production, and continue changing equally new ideas come forth.[6]

Besides representing CoverGirl are Drew Barrymore, Zooey Deschanel, Ellen DeGeneres, Dania Ramirez, Christobelle Grierson-Ryrie, Rihanna, Queen Latifah, Sofia Vergara, Taylor Swift, Zendaya, Janelle Monáe, and Pink, who touts the company'southward foundation product.

CoverGirl was once 1 of the largest global brands to acquit animate being testing, only that is no longer the case.[vii]

In Jan 2010, Procter & Run a risk launched "Clean Makeup for Clean H2o", a charitable program aimed toward providing clean drinking water to places and people in demand.[eight] Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a campaign for CoverGirl's partnership with Children's Safe Drinking Water. With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 1000000 liters of drinking water to children across the world.[nine]

In 2017, CoverGirl reinvented their make by adopting a new strapline "I Am What I Make Up" instead of the previous one "easy, informal, beautiful".[x] [11] Their rebrand also includes a new logo, tone, updated packaging and product design.[ten] For their new campaign they fabricated a short film, Fabricated in the Mirror, which included celebrities chef Ayesha Curry, YouTuber Issa Rae, coach Massy Arias, Katy Perry, Maye Musk, and Shelina Moreda.[12]

In Feb 2018 the company launched a entrada featuring a model with vitiligo for the commencement time.[xiii]

Endorsers [edit]

Lana Ogilvie [edit]

In 1992, CoverGirl became the first major cosmetic company to sign a black model to an exclusive contract. Canadian Lana Ogilvie became the first black woman[14] to correspond a non-indigenous cosmetics company, and opened the door for traditionally Caucasian-focused brands to embrace different cultures and ethnicities in their brand.[fifteen] Today most major brands have 1 or more than black models or celebrities under contract.

Celebrities [edit]

Christie Brinkley'southward long-running contract with CoverGirl is the longest of any model in history.[sixteen]

Many successful models have represented CoverGirl Cosmetics, including Tyra Banks and Carrie Tivador. Singers and actresses including Katy Perry, Brandy, Molly Sims, Faith Hill, Queen Latifah, Rihanna, Keri Russell, Taylor Swift, Dania Ramirez, and Drew Barrymore accept also represented the cosmetic line. Because of Jennifer O'Neill's successful 30-year relationship with CoverGirl as spokeswoman, her confront has go widely recognized as the confront of CoverGirl.[2]

Christie Brinkley modeled for the visitor for 25 years, the longest running cosmetics contract of whatever model in history.[sixteen] YouTuber James Charles became the first male model, and talk show host Ellen DeGeneres has been featured every bit the model for Simply Ageless cosmetic products. Recently, CoverGirl has contracted American gymnasts Alicia Sacramone, Shawn Johnson, and Nastia Liukin to represent CoverGirl, the starting time athletes to do and so. CoverGirl gave a $100,000 contract to the winners of Cycle 3 through eighteen of the popular modeling reality television receiver testify, America's Next Top Model, making Eva Pigford, Naima Mora, Nicole Linkletter, Danielle Evans, CariDee English, Jaslene Gonzalez, Saleisha Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Fox, Krista White, Ann Ward, Brittani Kline, Lisa D'Amato, and Sophie Sumner official embrace girls.

In 2011, Paula Patton, Jessica Stam, Taylor Swift, and Sofía Vergara were named the new faces of CoverGirl.[17] [18] [19]

In early 2012, a CoverGirl commercial starring Sofia Vergara and Ellen DeGeneres began ambulation on national television. The commercial was featured and promoted past both women on The Ellen DeGeneres Testify.[20]

In August 2012, Pink and Janelle Monáe were chosen every bit the newest spokeswomen for CoverGirl.

In June 2013, Nervo became the spokeswomen for CoverGirl.

In September 2013, Katy Perry was called equally the newest CoverGirl. Her pose was compared to the cover of Nike Ardilla'due south album Suara Hatiku.[21]

In July 2014, Becky 1000 became the face of CoverGirl and featured their products in her music videos.

In January 2016, Zendaya was announced every bit the newest CoverGirl.[22]

In October 2016, seventeen-twelvemonth-old YouTuber James Charles was named every bit the first always male person spokesperson for the brand.[23] [24]

In September 2017, Ayesha Curry was added every bit a spokesperson for the brand. She is the first CoverGirl spokesperson who is non an actress, vocalist, or entertainer.[25]

In 2018, Amy Deanna became CoverGirl's first model with vitiligo.

In Oct 2019, Lili Reinhart was appear every bit a spokesperson for the brand.[26]

Publishers [edit]

The authors and publishers of the 2006 novel Cathy'southward Book agreed with Procter & Gamble to include references to the makeup line in exchange for promoting the book on its self-care BeingGirl website.[27] [28] [29]

Charity [edit]

In April 2011, CoverGirl supported the Procter & Risk Children's Safety Drinking Water campaign. CoverGirl donated all its proceeds from the sale of the special powders, which got launched for the 50th anniversary of the company, to the campaign.

CoverGirl has given checks to several people featured on The Ellen DeGeneres Show, such as Talia Castellano, a thirteen-twelvemonth-old American YouTuber with cancer. DeGeneres also announced on her evidence that CoverGirl chose Castellano equally an honorary CoverGirl.[30]

References [edit]

  1. ^ "P&G completes dazzler brand sale to Coty". Cincinnati Business organization Courier . Retrieved 10 March 2021.
  2. ^ a b "The Official Jennifer O'Neill Website – CoverGirl Video". jenniferoneill.com. Archived from the original on 15 January 2016. Retrieved 6 April 2018.
  3. ^ "The Official Jennifer O'Neill Website – Biography". jenniferoneill.com. Archived from the original on fifteen January 2016. Retrieved 6 April 2018.
  4. ^ echozgus (27 July 2008). "Cybill Sheperd 1969 Commercial". Archived from the original on 22 Dec 2021. Retrieved vi April 2018 – via YouTube.
  5. ^ news.covergirl.com http://news.covergirl.com/about/history. Retrieved 24 January 2016.
  6. ^ PG.com COVERGIRL: age-defying, Clean Makeup, award winning. PG.com Retrieved on 2012-10-11.
  7. ^ "Creature Testing Alternatives". pgbeautygroomingscience.com. Procter & Take a chance. Archived from the original on 15 October 2012.
  8. ^ "Cover Girl Cosmetics." Mahalo.com. Web. 5 February 2011. http://world wide web.mahalo.com/cover-girl-cosmetics
  9. ^ Dunlop, Courtney. "Cover Girl's Make clean Makeup for Clean H2o Campaign – StyleList." StyleList.com – Fashion, Style, Beauty, Hairstyles, & Celebrities. five January 2010. Web. 5 February 2011. [1]
  10. ^ a b Dua, Tanya. "CoverGirl is ditching its iconic slogan". Business Insider . Retrieved 2 Oct 2020.
  11. ^ "Why CoverGirl'due south rebrand fell flat". Glossy. vi November 2019. Retrieved ii October 2020.
  12. ^ "Covergirl releases biggest reinvention in brand's sixty-year history: I Am What I Make Up". It'due south Nice That. sixteen October 2017. Retrieved 21 October 2017.
  13. ^ "CoverGirl campaign features model with vitiligo for the commencement time". The Contained. 21 February 2018. Retrieved six April 2018.
  14. ^ FashionModelDirectory.com, The FMD -. "Lana Ogilvie - Fashion Model - Models - Photos, Editorials & Latest News - The FMD". The FMD - FashionModelDirectory.com . Retrieved vi April 2018.
  15. ^ Clarke, Caroline V. (1993). "Redefining cute: blackness cosmetics companies and industry giants vie for the loyalty of black women – Industry Overview". Black Enterprise.
  16. ^ a b "Christie Brinkley to Receive HBA'southward Positively Beautiful Award". PR Newswire. Retrieved 28 September 2010.
  17. ^ Fashion Etc (14 November 2011). "Paula Patton Named CoverGirl Face".
  18. ^ Manner Etc (fourteen November 2011). "Jessica Stam'south CoverGirl Entrada Début".
  19. ^ Latina Mag (12 May 2011). "Sofia Vergara Named New Face of CoverGirl!". AOL. Archived from the original on 19 October 2013. Retrieved 13 May 2011.
  20. ^ Scott Barnes. About Face: Amazing Transformations Using the Secrets of the Top Celebrity Makeup Artist 2010. p. 101-102.
  21. ^ "Pose Terbaru Katy Perry Lagi-Lagi Mirip Dengan Nike Ardilla!" (in Indonesian). kapanlagi.com. eighteen Oct 2013. Retrieved xix October 2013.
  22. ^ Gant, Essence (21 January 2016). "Zendaya But Appear That She'south The New Face of CoverGirl". buzzfeed.com. Buzzfeed.
  23. ^ Andrews, Travis M. (12 October 2016). "Meet CoverGirl's starting time CoverBoy, 17-year-former YouTube sensation James Charles". Washington Post . Retrieved 13 October 2016.
  24. ^ Lang, Cady (11 October 2016). "Meet CoverGirl's First E'er CoverBoy, James Charles". Time. Retrieved 13 October 2016.
  25. ^ Nussbaum, Rachel. "CoverGirl Only Chose Its Almost Unexpected Spokesperson Yet: Chef Ayesha Back-scratch". Glamour . Retrieved 21 September 2017.
  26. ^ Penrose, Nerisha. "Lili Reinhart Is CoverGirl's Newest Ambassador". Elle . Retrieved 30 October 2019.
  27. ^ Rich, Motoko (12 June 2006). "Product Placement Deals Make Leap From Flick to Books". New York Times . Retrieved 29 March 2012.
  28. ^ Petrecca, Laura (ten September 2006). "Authors strike deals to squeeze in a few brand names". Us Today . Retrieved thirty March 2012.
  29. ^ Deam, Jenny (thirteen September 2006). "Selling a volume by its CoverGirl". The Denver Post . Retrieved 30 March 2012.
  30. ^ Youtube (12 September 2012). "Talia Gets an Astonishing Surprise, The Ellen DeGeneres Prove". YouTube. Archived from the original on 22 December 2021. Retrieved 12 September 2012.

External links [edit]

  • CoverGirl brand homepage
  • Foltz, Kim (24 May 1992), "All About/Embrace Girls; The Look That Sells Is Both Girl-Next-Door and Celebrity", The New York Times, archived from the original on 29 October 2012, retrieved 29 October 2012
  • Ellen Tries To Open CoverGirl Makeup (Simply Ageless Foundation), YouTube, 14 January 2009, retrieved 29 October 2012
  • Coty Completes Merger With P&Chiliad Specialty Beauty Business, Coty Inc., iii October 2016, archived from the original on xix January 2017, retrieved 13 Feb 2017

Source: https://en.wikipedia.org/wiki/CoverGirl

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